There’s no denying it, Reese’s Take 5 is better, and bigger, than its competitors, confirming it’s the greatest candy bar ever. Reese’s Take 5 was named top of the Los Angeles Times candy bar power rankings in June of 2019. We’re not letting them get away with this. The ad is meant to make viewers question – why haven’t they heard of Reese’s Take 5? Have they been living under a rock? Were they raised by wolves?! No, seriously. This comes ahead of Reese’s’ first-ever Big Game advertising spot, airing during the third quarter of the game this Sunday, February 2. Once consumed by Hershey employees as part of Reese’s “Super” celebration, the Reese’s Take 5 bar will officially be recognized and verified by GUINNESS WORLD RECORDS™ as the record-holder for largest chocolate nut bar. As the original creator of Take 5, when the bar launched in December 2004, Nolt has seen the candy’s evolution from initial concept, to record-breaking achievement!Ī team of over 40 individuals from The Hershey Company research and development center and manufacturing facilities assisted Nolt in the bar’s creation, taking a mere five days, to complete the herculean task. But that’s not all – he’s also responsible for the best candy bar’s existence in the first place. The world has Michael Nolt, Chocolate Fellow and member of the R&D team at The Hershey Company, to thank for the record-setting creation. The bar measures 9 feet long by 5.5 feet wide by 2 feet high and weighs 5,943 pounds. “You might not have been familiar with Reese’s Take 5 before, but now, the bar will become your newest obsession.” “The Reese’s team believes records, even those just a few weeks old, are meant to be broken,” said Veronica Villasenor, senior director Reese’s brand. The record-breaking bar was revealed at Hershey’s Chocolate World in Hershey, PA today, and mirrors the classic Reese’s Take 5 bar with a delicious combination of five layers – Reese’s peanut butter, chocolate, caramel, peanuts and pretzels. And the Reese’s team is adding pretzels, caramel and peanut butter too!ĭid you really think Reese’s would let that record go uncontested? Reese’s Take 5 is already going big with a Big Game advertising spot to prove it’s the best candy bar you’ve never heard of, but now it’s going even bigger – literally. 31, 2020 (GLOBE NEWSWIRE) - Two weeks ago, the GUINNESS WORLD RECORDS™ title for the largest chocolate nut bar was set, but today, Reese’s Take 5 takes over that title. It was very interesting to see the likes and dislikes from our testers in terms of peanut butter, nuts, coconut, crispy rice and other features weed themselves out over the week and a half of testing to provide four candy bars at the end that were all different, but had a lot of the same features.Some Go Big, But Reese’s Take 5 Goes Bigger for Big Game.Butterfinger, Kit-Kat, Hershey), but our testers were told to go into it unbiased with an open mind and did just that. It is impossible to hide what some of the candy bars were due to markings, shape or fillings (ex.Yes, we probably missed a few of your favorite candy bars in our 16 choices, but there are also probably one or two new ones to try in that grouping too. We didn’t do it with milk until the finals and it greatly improved the experience as both a palate cleanser and more importantly, something to wash down the chocolate. The biggest takeaway for this testing is to do it with milk.Any bars with logos on them were scratched out and they were all served on numbered paper plates, with the testers told to select the number that they liked best and write down why. Each bar was unwrapped and cut into little bits, done with extra care to make sure each bite incorporated every feature of the candy. The testing was done over two weeks with anywhere from one matchup (two bars) to three matchups (six bars) per day. The seeding was done at random, though the biggest names like Snickers and Milky Way were put in separate parts of the bracket. We tried to incorporate as many different bars, flavors and features as we could into this taste test, coming up with a base list of about eight popular candy bars and building out from there.
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